Privacy Policy
Preamble
With the following data protection declaration we would like to inform you about which types of your personal data (hereinafter also referred to as “data”) we process, for what purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications and within external online presences, such as: B. our social media profiles (hereinafter collectively referred to as “online offering”).
The terms used are not gender specific.
As of: March 15, 2025

Table of contents
- Preamble
- Responsible person
- Overview of processing
- Relevant legal bases
- Security measures
- Transfer of personal data
- International data transfers
- General information on data storage and deletion
- Rights of data subjects
- Business benefits
- Business processes and procedures
- Providers and services used in the course of business activities
- Payment procedure
- Provision of the online offering and web hosting
- Use of cookies
- Special notes on applications (apps)
- Registration, login and user account
- Blogs and publication media
- Contact and inquiry management
- Communication via messenger
- Video conferences, online meetings, webinars and screen sharing
- Cloud Services
- Newsletters and electronic notifications
- Advertising communication via email, post, fax or telephone
- Online marketing
- Customer reviews and rating process
- Presence in social networks (Social Media)
- Management, organization and support tools
- Processing of data in the context of employment relationships
- Application process
- Change and update
- Definitions of terms
Responsible person
Gata Group GmbH
Paris Street 18A
10707 Berlin
Authorized representatives: Alexander Braude
E-Mail-Address: info@gata-group.com
Overview of processing
The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.
Types of data processed
- Inventory data.
- Employee data.
- Payment details.
- Contact details.
- Content data.
- Contract data.
- Usage Data.
- Meta, communication and procedural data.
- Social data.
- Applicant data.
- Image and/or video recordings.
- Sound recordings.
- Log data.
- Performance and behavioral data.
- Working time data.
- Salary data.
Special Categories of Data
- Health data.
- Religious or ideological beliefs.
- Union membership.
Categories of data subjects
- Beneficiaries and clients.
- employees.
- interested parties.
- Communication partner.
- User.
- Applicant.
- Business and contractual partners.
- People depicted.
- Third persons.
- Customers.
Purposes of processing
- Provision of contractual services and fulfillment of contractual obligations.
- Communication.
- Security measures.
- Direct marketing.
- Range measurement.
- Tracking.
- Office and organizational procedures.
- Target group formation.
- Organizational and administrative procedures.
- Application process.
- Feedback.
- Marketing.
- Profiles with user-related information.
- Provision of our online offering and user-friendliness.
- Establishment and implementation of employment relationships.
- Information technology infrastructure.
- Financial and payment management.
- Public relations.
- Sales promotion.
- Business processes and business procedures.
Relevant legal bases
Relevant legal bases according to the GDPR: Below you will find an overview of the legal basis of the GDPR on the basis of which we process personal data. Please note that in addition to the regulations of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. If more specific legal bases apply in individual cases, we will inform you of these in the data protection declaration.
- Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR) – The data subject has given his or her consent to the processing of personal data concerning him or her for a specific purpose or several specific purposes.
- Fulfillment of the contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR) – Processing is necessary for the performance of a contract to which the data subject is party or to take steps prior to entering into a contract at the data subject’s request.
- Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR) – Processing is necessary to fulfill a legal obligation to which the controller is subject.
- Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR) – the processing is necessary to safeguard the legitimate interests of the controller or a third party, provided that the interests, fundamental rights and freedoms of the data subject which require the protection of personal data do not outweigh them.
- Application process as a pre-contractual or contractual relationship (Art. 6 Para. 1 Sentence 1 Letter b) GDPR) – If, as part of the application process, special categories of personal data within the meaning of Art. 9 Para. 1 GDPR (e.g. health data, such as severely disabled status or ethnic origin) are requested from applicants so that the person responsible or the data subject can exercise the rights arising from labor law and social security and social protection law and fulfill his or her obligations in this regard, their processing takes place in accordance with Art. 9 Para. 2 lit. b. GDPR, in the case of protecting the vital interests of applicants or other persons in accordance with Article 9 Paragraph 2 Letter c. GDPR or for the purposes of health care or occupational medicine, for assessing the employee’s ability to work, for medical diagnostics, care or treatment in the health or social sector or for the administration of systems and services in the health or social sector in accordance with Article 9 Para. 2 lit. h. GDPR. In the case of communication of special categories of data based on voluntary consent, their processing takes place on the basis of Article 9 Paragraph 2 Letter a. GDPR.
- Processing of special categories of personal data relating to healthcare, employment and social security (Art. 9 Para. 2 lit. h) GDPR) – The processing is necessary for the purposes of preventive health or occupational medicine, for the assessment of the employee’s ability to work, for medical diagnostics, for health or social care or treatment, or for the management of health or social systems and services, on the basis of Union law or the law of a Member State or on the basis of a contract with a health professional.
National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national data protection regulations apply in Germany. This includes in particular the law to protect against misuse of personal data during data processing (Federal Data Protection Act – BDSG). In particular, the BDSG contains special regulations on the right to information, the right to deletion, the right to object, the processing of special categories of personal data, processing for other purposes and transmission and automated decision-making in individual cases, including profiling. Furthermore, state data protection laws of the individual federal states may apply.
Note on the validity of the GDPR and Swiss GDPR: This data protection notice serves to provide information in accordance with the Swiss Data Protection Act and the General Data Protection Regulation (GDPR). For this reason, we ask you to note that the terms of the GDPR are used due to their broader spatial application and comprehensibility. In particular, instead of the terms “processing” of “personal data”, “overriding interest” and “particularly sensitive personal data” used in the Swiss DSG, the terms “processing” of “personal data” as well as “legitimate interest” and “special categories of data” used in the GDPR are used. However, the legal meaning of the terms will continue to be determined according to the Swiss Data Protection Act within the scope of the Swiss Data Protection Act.
Security measures
We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons in order to ensure a level of protection appropriate to the risk.
The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, disclosure, ensuring availability and its separation. We have also set up procedures to ensure that the rights of those affected are exercised, data are deleted and responses are made to data threats. We also take the protection of personal data into account when developing or selecting hardware, software and procedures in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.
Securing online connections using TLS/SSL encryption technology (HTTPS): To protect user data transmitted via our online services from unauthorized access, we use TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the Internet. These technologies encrypt the information transmitted between the website or app and the user’s browser (or between two servers), thereby protecting the data from unauthorized access. TLS, as the advanced and more secure version of SSL, ensures that all data transfers meet the highest security standards. If a website is secured by an SSL/TLS certificate, this is signaled by displaying HTTPS in the URL. This serves as an indicator to users that their data is being transmitted securely and encrypted.
Transfer of personal data
As part of our processing of personal data, it may be transmitted to or disclosed to other bodies, companies, legally independent organizational units or persons. The recipients of this data can include: B. include service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.
Data transfer within the group of companies: Data transfer within the group of companies: We may transfer personal data to other companies within our group of companies or grant them access to it. This data transfer is based on our legitimate entrepreneurial and business interests. By this we mean, for example, improving business processes, ensuring efficient and effective internal communication, making optimal use of our human and technological resources, and the ability to make well-founded business decisions. In certain cases, the transfer of data may also be necessary to fulfill our contractual obligations, or it may be based on the consent of the data subject or legal permission.
Transfer of data within the organization: We may transfer or provide access to personal data to other departments or units within our organization. If the data is passed on for administrative purposes, it is based on our legitimate entrepreneurial and business interests or takes place if it is necessary to fulfill our contractual obligations or if there is consent from those affected or legal permission.
International data transfers
Data processing in third countries: If we transfer data to a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs as part of the use of third-party services or the disclosure or transmission of data to other people, bodies or companies (which can be identified by the postal address of the respective provider or if the data protection declaration expressly refers to data transfer to third countries), this is always done in accordance with the legal requirements.
For data transfers to the USA, we rely primarily on the Data Privacy Framework (DPF), which was recognized as a secure legal framework by an adequacy decision of the EU Commission dated July 10, 2023. In addition, we have concluded standard contractual clauses with the respective providers that comply with the requirements of the EU Commission and establish contractual obligations to protect your data.
This dual protection ensures comprehensive protection of your data: the DPF provides the primary layer of protection, while the standard contractual clauses serve as additional security. Should any changes occur within the framework of the DPF, the standard contractual clauses will intervene as a reliable fallback option. In this way, we ensure that your data always remains adequately protected, even in the event of any political or legal changes.
For the individual service providers, we will inform you whether they are certified according to the DPF and whether standard contractual clauses exist. For more information about the DPF and a list of certified companies, visit the U.S. Department of Commerce website at https://www.dataprivacyframework.gov/ (in English).
Appropriate security measures apply to data transfers to other third countries, in particular standard contractual clauses, express consent or legally required transfers. Information on third country transfers and applicable adequacy decisions can be found in the EU Commission’s information offering: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de.
General information on data storage and deletion
We delete personal data that we process in accordance with legal regulations as soon as the underlying consent is revoked or there are no further legal bases for the processing. This applies to cases in which the original purpose of processing no longer applies or the data is no longer needed. Exceptions to this rule exist if legal obligations or special interests require longer storage or archiving of the data.
In particular, data that must be stored for commercial or tax reasons or whose storage is necessary for legal prosecution or to protect the rights of other natural or legal persons must be archived accordingly.
Our data protection notice contains additional information on the retention and deletion of data that applies specifically to certain processing processes.
If there is more than one piece of information about the retention period or deletion period for a date, the longest period always applies.
If a deadline does not explicitly start on a specific date and is at least one year, it starts automatically at the end of the calendar year in which the event triggering the deadline occurred. In the case of ongoing contractual relationships in which data is stored, the event triggering the deadline is the time when the termination or other termination of the legal relationship comes into effect.
We process data that is no longer stored for the originally intended purpose but due to legal requirements or other reasons only for the reasons that justify its retention.
Further information on processing processes, procedures and services:
- Retention and deletion of data: The following general deadlines apply to storage and archiving under German law:
- 10 years – retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets as well as the work instructions and other organizational documents required to understand them (Section 147 Paragraph 1 No. 1 in conjunction with Paragraph 3 AO, Section 14b Paragraph 1 UStG, Section 257 Paragraph 1 No. 1 in conjunction with Paragraph 4 HGB).
- 8 years – accounting documents, such as: B. Invoices and cost receipts (§ 147 para. 1 no. 4 and 4a in conjunction with para. 3 sentence 1 AO and § 257 para. 1 no. 4 in conjunction with para. 4 HGB).
- 6 years – Other business documents: commercial or business letters received, copies of the commercial or business letters sent, other documents insofar as they are important for taxation, e.g. B. hourly wage slips, company accounting sheets, calculation documents, price labels, but also payroll documents, provided they are not already accounting documents and cash register slips (§ 147 Para. 1 No. 2, 3, 5 in conjunction with Para. 3 AO, § 257 Para. 1 No. 2 and 3 in conjunction with Para. 4 HGB).
- 3 years – Data required to consider potential warranty and damage claims or similar contractual claims and rights as well as to process related inquiries based on previous business experience and usual industry practices will be stored for the duration of the regular statutory limitation period of three years (§§ 195, 199 BGB).
Rights of data subjects
Rights of the data subjects under the GDPR: As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Articles 15 to 21 of the GDPR:
- Right to object: You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data, which is carried out on the basis of Article 6 (1) (e) or (f) of the GDPR; This also applies to profiling based on these provisions. If your personal data is processed for the purpose of direct advertising, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; This also applies to profiling insofar as it is connected to such direct advertising.
- Right to withdraw consent: You have the right to revoke your consent at any time.
- Right to information: You have the right to request confirmation as to whether the data in question is being processed and to receive information about this data as well as further information and a copy of the data in accordance with legal requirements.
- Right to rectification: In accordance with legal requirements, you have the right to request that the data concerning you be completed or that incorrect data concerning you be corrected.
- Right to deletion and restriction of processing: In accordance with the legal requirements, you have the right to demand that data concerning you be deleted immediately, or alternatively, in accordance with the legal requirements, to request a restriction on the processing of the data.
- Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, common and machine-readable format in accordance with legal requirements or to request that it be transmitted to another person responsible.
- Complaint to supervisory authority: In accordance with legal requirements and without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a data protection supervisory authority, in particular a supervisory authority in the Member State in which you usually reside, the supervisory authority of your place of work or the place of the alleged violation, if you believe that the processing of personal data relating to you violates the GDPR.
Business benefits
We process data from our contractual and business partners, e.g. B. Customers and interested parties (collectively referred to as “contractual partners”), within the framework of contractual and comparable legal relationships as well as associated measures and with regard to communication with the contractual partners (or pre-contractual), for example to answer inquiries.
We use this data to fulfill our contractual obligations. This includes, in particular, the obligations to provide the agreed services, any update obligations and remedies in the event of warranty and other service disruptions. In addition, we use the data to protect our rights and for the purposes of the administrative tasks associated with these obligations and the company organization. In addition, we process the data on the basis of our legitimate interests in proper and business management as well as security measures to protect our contractual partners and our business operations from misuse and jeopardy of their data, secrets, information and rights (e.g. the involvement of telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). Within the scope of applicable law, we only pass on the data of contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or to fulfill legal obligations. The contractual partners will be informed about other forms of processing, such as for marketing purposes, within the framework of this data protection declaration.
We inform the contractual partners which data is required for the aforementioned purposes before or as part of data collection, e.g. B. in online forms, through special markings (e.g. colors) or symbols (e.g. asterisks, etc.), or in person.
We delete the data after the expiry of statutory warranty and comparable obligations, i.e. h. generally after four years, unless the data is stored in a customer account, e.g. B. as long as they must be kept for legal archiving reasons (e.g. for tax purposes, usually ten years). We delete data that was disclosed to us by the contractual partner as part of an order in accordance with the specifications and generally after the end of the order.
- Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); Payment data (e.g. bank details, invoices, payment history); Contact details (e.g. postal and email addresses or telephone numbers). Contract data (e.g. subject matter of the contract, term, customer category).
- Affected people: service recipients and clients; interested parties. Business and contractual partners.
- Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; Communication; office and organizational procedures; Organizational and administrative procedures. Business processes and business procedures.
- Retention and deletion: Deletion in accordance with the information in the “General information on data storage and deletion” section.
- Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR). Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).
Further information on processing processes, procedures and services:
- Construction: We process the data of our customers and clients to enable them to plan, carry out and complete construction projects and associated services. The required information includes the information required for project implementation and billing as well as contact information for necessary coordination. If we receive access to information from end customers, employees or other persons, we process it in accordance with legal and contractual requirements; Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legal obligation (Art. 6 Para. 1 S. 1 lit. c) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
- Craft services: We process the data of our customers and clients (hereinafter referred to as “customers”) in order to enable them to select, purchase or commission the selected services or works as well as associated activities as well as their payment and delivery or execution or provision.
The required information is marked as such within the framework of the conclusion of the order, order or comparable contract and includes the information required for delivery and billing as well as contact information in order to be able to hold any consultations; Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
- Building cleaning and facility services: We process the data of our customers and clients (hereinafter referred to as “customers”) in order to enable them to select, purchase or commission the selected cleaning and maintenance services as well as associated activities as well as to pay for and carry them out. The required information is marked as such within the framework of the conclusion of the order or comparable contract and includes the information required for service provision and billing as well as contact information in order to be able to hold any consultations. If we receive access to information from end customers, employees or other persons, we process it in accordance with legal and contractual requirements; Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legal obligation (Art. 6 Para. 1 S. 1 lit. c) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
- Building cleaning services: We process the data of our customers and clients (hereinafter referred to as “customers”) in order to enable them to select, purchase or commission the selected building cleaning services and associated activities as well as their payment and implementation. The required information is marked as such within the framework of the conclusion of the order, purchase order or comparable contract and includes the information required for the provision of services and billing as well as contact information in order to be able to hold any consultations. If we receive access to information from end customers, employees or other persons, we process it in accordance with legal and contractual requirements; Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legal obligation (Art. 6 Para. 1 S. 1 lit. c) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
- Project management: To carry out and manage projects, we specifically collect personal data, which gives us insights into the specific requirements of each project. This data includes details about the project objectives, allowing a clear definition of the expected results and success criteria. They also contain information about the allocation of resources, including the allocation of personnel and the availability of technical and financial resources, which are crucial for the realization of the project. We also record comprehensive schedules that ensure precise planning and monitoring of all project steps, from the initial phase to completion. This data is processed with a high degree of responsibility and care to ensure compliance with data protection regulations. We attach particular importance to ensuring that personal information is only used for defined, legitimate project tasks; Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legal obligation (Art. 6 Para. 1 S. 1 lit. c) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
Business processes and procedures
Personal data of service recipients and clients – including customers, clients or, in special cases, clients, patients or business partners as well as other third parties – are processed within the framework of contractual and comparable legal relationships and pre-contractual measures such as the initiation of business relationships. This data processing supports and facilitates business processes in areas such as customer management, sales, payment transactions, accounting and project management.
The data collected is used to fulfill contractual obligations and to design operational processes efficiently. This includes processing business transactions, managing customer relationships, optimizing sales strategies and ensuring internal billing and financial processes. In addition, the data supports the protection of the rights of the person responsible and promotes administrative tasks and the organization of the company.
Personal data may be passed on to third parties if this is necessary to fulfill the stated purposes or legal obligations. After statutory retention periods have expired or if the purpose of processing no longer applies, the data will be deleted. This also includes data that must be stored for a longer period of time due to tax and legal documentation requirements.
- Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); Payment data (e.g. bank details, invoices, payment history); Contact information (e.g. postal and email addresses or telephone numbers); Content data (e.g. textual or visual messages and posts and the information relating to them, such as information on authorship or time of creation); Contract data (e.g. subject matter of the contract, term, customer category); Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, people involved); Protocol data (e.g. log files regarding logins or the retrieval of data or access times). Employee data (information about employees and other people in an employment relationship).
- Affected people: service recipients and clients; interested parties; communication partner; business and contractual partners; Customers; third parties; Users (e.g. website visitors, users of online services). Employees (e.g. employees, applicants, temporary workers and other employees).
- Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; office and organizational procedures; business processes and business procedures; security measures; Provision of our online offering and user-friendliness; Communication; Marketing; sales promotion; Financial and payment management. Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)).
- Retention and deletion: Deletion in accordance with the information in the “General information on data storage and deletion” section.
- Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR). Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR).
Further information on processing processes, procedures and services:
- Customer management and customer relationship management (CRM): Procedures required as part of customer management and customer relationship management (CRM) (e.g. customer acquisition in compliance with data protection regulations, measures to promote customer retention and loyalty, effective customer communication, complaint management and customer service with consideration of data protection, data management and analysis to support customer relationships, management of CRM systems, secure account management, customer segmentation and target group formation); Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
- Contact management and contact maintenance: Procedures necessary to organize, maintain and secure contact information (e.g. establishing and maintaining a central contact database, regularly updating contact information, monitoring data integrity, implementing data protection measures, ensuring access controls, performing backups and restores of contact data, training employees to use contact management software effectively, regularly reviewing communication history and adjusting contact strategies); Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
- Customer account: Customers can create an account within our online offering (e.g. customer or user account, “customer account” for short). If registration of a customer account is required, customers will be informed of this as well as the information required for registration. Customer accounts are not public and cannot be indexed by search engines. As part of the registration and subsequent logins and use of the customer account, we store the customers’ IP addresses along with the access times in order to be able to prove registration and prevent any misuse of the customer account. If the customer account has been terminated, the customer account data will be deleted after the time of termination, unless it is retained for purposes other than provision in the customer account or must be retained for legal reasons (e.g. internal storage of customer data, order processes or invoices). It is the responsibility of customers to secure their data upon termination of the customer account; Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
- General payment transactions: Procedures required when carrying out payment transactions, monitoring bank accounts and controlling payment flows (e.g. creating and checking transfers, processing direct debits, checking account statements, monitoring incoming and outgoing payments, direct debit management, account reconciliation, cash management); Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
- Accounting, accounts payable, accounts receivable: Procedures that are necessary for the recording, processing and control of business transactions in the area of accounts payable and accounts receivable (e.g. creation and checking of incoming and outgoing invoices, monitoring and management of open items, carrying out payment transactions, handling dunning, account reconciliation in the context of receivables and payables, accounts payable accounting and accounts receivable accounting); Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legal obligation (Art. 6 Para. 1 S. 1 lit. c) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
- Financial accounting and taxes: Procedures that are necessary for the recording, management and control of financially relevant business transactions as well as for the calculation, reporting and payment of taxes (e.g. account assignment and booking of business transactions, preparation of quarterly and annual financial statements, execution of payment transactions, processing of dunning processes, account reconciliation, tax advice, preparation and submission of tax returns, processing of taxes); Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legal obligation (Art. 6 Para. 1 S. 1 lit. c) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
- Shopping: Procedures required in the procurement of goods, raw materials or services (e.g. supplier selection and evaluation, price negotiations, order placement and monitoring, verification and control of deliveries, invoice verification, administration of orders, inventory management, creation and maintenance of purchasing policies); Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
- Distribution: Procedures that are necessary in the planning, implementation and control of measures for the marketing and sale of products or services (e.g. customer acquisition, offer creation and tracking, order processing, customer advice and support, sales promotion, product training, sales controlling and analysis, management of sales channels); Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
- Marketing, advertising and sales promotion: Procedures required in the context of marketing, advertising and sales promotion (e.g. market analysis and target group determination, development of marketing strategies, planning and implementation of advertising campaigns, design and production of advertising materials, online marketing including SEO and social media campaigns, event marketing and trade fair participation, customer loyalty programs, sales promotion measures, performance measurement and optimization of marketing activities, budget management and cost control); Legal basis: Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).
- Economic analysis and market research: In order to fulfill business purposes and to identify market trends, wishes of contractual partners and users, the available data on business transactions, contracts, inquiries, etc. are analyzed. The group of data subjects may include contractual partners, interested parties, customers, visitors and users of the controller’s online offering. The analyzes are carried out for the purposes of business evaluations, marketing and market research (e.g. to determine customer groups with different characteristics). If available, profiles of registered users are taken into account, including information about the services they use. The analyzes serve exclusively the person responsible and are not disclosed externally, unless they are anonymous analyzes with summarized, i.e. anonymized, values. In addition, the privacy of the users is taken into account; the data will be pseudonymized as far as possible for analysis purposes and, where feasible, processed anonymously (e.g. as aggregated data); Legal basis: Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).
Providers and services used in the course of business activities
As part of our business activities, we use additional services, platforms, interfaces or plug-ins from third-party providers (“services” for short) in compliance with legal requirements. Their use is based on our interests in the proper, legal and economic management of our business operations and our internal organization.
- Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); Payment data (e.g. bank details, invoices, payment history); Contact information (e.g. postal and email addresses or telephone numbers); Content data (e.g. textual or visual messages and posts as well as the information relating to them, such as information on authorship or time of creation). Contract data (e.g. subject matter of the contract, term, customer category).
- Affected people: service recipients and clients; interested parties. Business and contractual partners.
- Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; Office and organizational procedures. Business processes and business procedures.
- Retention and deletion: Deletion in accordance with the information in the “General information on data storage and deletion” section.
- Legal basis: Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).
Further information on processing processes, procedures and services:
- sevDesk: Online invoicing, accounting, banking and tax filing software with receipt storage; Service provider: sevDesk GmbH, Hauptstrasse 115, 77652 Offenburg, Germany; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://sevdesk.de/; Data protection declaration: https://sevdesk.de/datenschutz/. Order processing contract: https://sevdesk.de/datenschutz/.
Payment procedure
As part of contractual and other legal relationships, due to legal obligations or otherwise based on our legitimate interests, we offer the data subjects efficient and secure payment options and use other service providers in addition to banks and credit institutions (collectively “payment service providers”).
The data processed by the payment service providers includes inventory data, such as: B. the name and address, bank details, such as. B. Account numbers or credit card numbers, passwords, TANs and checksums as well as contract, total and recipient-related information. The information is required to carry out the transactions. However, the data entered will only be processed and stored by the payment service providers. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information about the payment. Under certain circumstances, the data may be transmitted by the payment service provider to credit reporting agencies. The purpose of this transmission is to check identity and creditworthiness. For this purpose, we refer to the general terms and conditions and data protection information of the payment service providers.
The terms and conditions and data protection notices of the respective payment service providers apply to payment transactions, which can be accessed on the respective websites or transaction applications. We also refer to these for further information and to assert cancellation, information and other rights of those affected.
- Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); Payment data (e.g. bank details, invoices, payment history); Contract data (e.g. subject matter of the contract, term, customer category); Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, people involved). Contact details (e.g. postal and email addresses or telephone numbers).
- Affected people: service recipients and clients; Business and contractual partners. interested parties.
- Purposes of processing: Provision of contractual services and fulfillment of contractual obligations. Business processes and business procedures.
- Retention and deletion: Deletion in accordance with the information in the “General information on data storage and deletion” section.
- Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR). Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).
Further information on processing processes, procedures and services:
- Apple Pay: Payment services (technical connection of online payment methods); Service provider: Apple Inc., Infinite Loop, Cupertino, CA 95014, USA; Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://www.apple.com/de/apple-pay/. Data protection declaration: https://www.apple.com/legal/privacy/de-ww/.
- Mastercard: Payment services (technical connection of online payment methods); Service provider: Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium; Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://www.mastercard.de/de-de.html. Data protection declaration: https://www.mastercard.de/de-de/datenschutz.html.
- Stripe: Payment services (technical connection of online payment methods); Service provider: Stripe, Inc., 510 Townsend Street, San Francisco, CA 94103, USA; Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://stripe.com; Data protection declaration: https://stripe.com/de/privacy. Basis for third country transfers: Data Privacy Framework (DPF), Data Privacy Framework (DPF).
- Visa: Payment services (technical connection of online payment methods); Service provider: Visa Europe Services Inc., London Branch, 1 Sheldon Square, London W2 6TT, GB; Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://www.visa.de. Data protection declaration: https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html.
Provision of the online offering and web hosting
We process users’ data in order to be able to provide them with our online services. For this purpose, we process the user’s IP address, which is necessary to transmit the content and functions of our online services to the user’s browser or device.
- Types of data processed: Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, people involved); Protocol data (e.g. log files regarding logins or the retrieval of data or access times.); Content data (e.g. textual or visual messages and posts as well as the information relating to them, such as information on authorship or time of creation). Contact details (e.g. postal and email addresses or telephone numbers).
- Affected people: Users (e.g. website visitors, users of online services). Communication partner.
- Purposes of processing: Provision of our online offering and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)); security measures; Communication. Office and organizational procedures.
- Retention and deletion: Deletion in accordance with the information in the “General information on data storage and deletion” section.
- Legal basis: Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).
Further information on processing processes, procedures and services:
- Provision of online offers on rented storage space: To provide our online offering, we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also called a “web host”); Legal basis: Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).
- Collection of access data and log files: Access to our online offering is logged in the form of so-called “server log files”. The server log files may include the address and name of the websites and files accessed, date and time of access, amounts of data transferred, notification of successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files can be used for security purposes, e.g. B. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks), and on the other hand to ensure the utilization of the servers and their stability; Legal basis: Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR). Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data whose further storage is necessary for evidentiary purposes is excluded from deletion until the respective incident has been finally clarified.
- Email sending and hosting: The web hosting services we use also include sending, receiving and storing emails. For these purposes, the addresses of the recipients and senders as well as other information regarding the sending of emails (e.g. the providers involved) and the content of the respective emails are processed. The aforementioned data may also be processed for SPAM detection purposes. We ask you to note that emails on the Internet are generally not sent encrypted. As a rule, emails are encrypted during transport, but (unless a so-called end-to-end encryption method is used) not on the servers from which they are sent and received. We can therefore assume no responsibility for the transmission path of emails between the sender and receipt on our server; Legal basis: Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).
- Figma: Interactive design, prototyping and collaboration for digital projects. Graphics editing, vector tools, commenting functions and version control. Data storage and processing in the cloud for teamwork; Service provider: Figma, Inc., 760 Market St FL 10, 94102 San Francisco, USA; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.figma.com/de-de/; Data protection declaration: https://www.figma.com/de-de/legal/; Order processing contract: Provided by the service provider. Basis for third country transfers: Data Privacy Framework (DPF), Data Privacy Framework (DPF).
- SiteGround: Services in the field of providing information technology infrastructure and related services (e.g. storage space and/or computing capacity); Service provider: Siteground.com, SiteGround Hosting EOOD, 6 Olimpiyska Str., 1166, Sofia, Bulgaria; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://de.siteground.com; Data protection declaration: https://de.siteground.com/privacy.htm. Order processing contract: https://www.siteground.com/blog/siteground-is-gdpr-compliant/.
Use of cookies
The term “cookies” refers to functions that store and read information from users’ devices. Cookies can also be used in relation to various concerns, such as the functionality, security and convenience of online offerings as well as the creation of analyzes of visitor flows. We use cookies in accordance with legal regulations. To do this, if necessary, we obtain the users’ consent in advance. If consent is not necessary, we rely on our legitimate interests. This applies if the storage and reading of information is essential in order to be able to provide expressly requested content and functions. This includes, for example, storing settings and ensuring the functionality and security of our online offering. We provide clear information about the scope and which cookies are used.
Information on data protection legal bases: Whether we process personal data using cookies depends on consent. If consent is given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the relevant services and procedures.
Storage period: With regard to the storage period, the following types of cookies are distinguished:
- Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed their device (e.g. browser or mobile application).
- Permanent Cookies: Permanent cookies remain stored even after the device is closed. For example, the log-in status can be saved and preferred content can be displayed directly when the user visits a website again. The user data collected using cookies can also be used to measure reach. Unless we provide users with explicit information about the type and storage period of cookies (e.g. when obtaining consent), they should assume that they are permanent and that the storage period can be up to two years.
General information on revocation and objection (opt-out): Users can revoke the consent they have given at any time and can also object to the processing in accordance with legal requirements, including using the privacy settings of their browser.
- Types of data processed: Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, people involved).
- Affected people: Users (e.g. website visitors, users of online services).
- Legal basis: Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR). Consent (Art. 6 Para. 1 Sentence 1 Letter a) GDPR).
Further information on processing processes, procedures and services:
- Processing of cookie data based on consent: We use a consent management solution in which users’ consent to the use of cookies or to the procedures and providers mentioned as part of the consent management solution is obtained. This procedure is used to obtain, record, manage and revoke consent, particularly with regard to the use of cookies and similar technologies that are used to store, read and process information on users’ end devices. As part of this procedure, users’ consents are obtained for the use of cookies and the related processing of information, including the specific processing and providers mentioned in the consent management procedure. Users also have the option to manage and revoke their consent. The declarations of consent are stored in order to avoid repeated queries and to be able to provide proof of consent in accordance with legal requirements. The storage takes place on the server side and/or in a cookie (so-called opt-in cookie) or using comparable technologies in order to be able to assign the consent to a specific user or their device. If there is no specific information about the providers of consent management services, the following general information applies: The duration of the storage of consent is up to two years. A pseudonymous user identifier is created, which is stored together with the time of consent, information on the scope of consent (e.g. relevant categories of cookies and/or service providers) and information about the browser, the system and the device used; Legal basis: Consent (Art. 6 Para. 1 Sentence 1 Letter a) GDPR).
- Cookiebot: Consent management: procedures for obtaining, logging, managing and revoking consent, in particular for the use of cookies and similar technologies for storing, reading and processing information on users’ end devices and their processing; Service provider: Usercentrics A/S, Havnegade 39, 1058 Kopenhagen, Denmark; Website: https://www.cookiebot.com/de; Data protection declaration: https://www.cookiebot.com/de/privacy-policy/; Order processing contract: Provided by the service provider; Further information: Data stored (on the service provider’s server): The user’s IP number in anonymized form (the last three digits are set to 0), date and time of consent, browser details, the URL from which the consent was sent, an anonymous, random and encrypted key value. the user’s consent status.
Special notes on applications (apps)
We process the data of the users of our application to the extent necessary to be able to provide the application and its functionalities to users, monitor its security and further develop it. We can also contact users in compliance with legal requirements if the communication is necessary for the purposes of administration or use of the application. Furthermore, with regard to the processing of user data, we refer to the data protection information in this data protection declaration.
Legal basis: The processing of data that is necessary to provide the functionalities of the application serves to fulfill contractual obligations. This also applies if the provision of the functions requires user authorization (e.g. approval of device functions). If the processing of data is not necessary to provide the functionality of the application, but serves the security of the application or our business interests (e.g. collection of data for the purpose of optimizing the application or security purposes), it is carried out on the basis of our legitimate interests. If users are expressly asked to give their consent to the processing of their data, the data covered by the consent will be processed on the basis of the consent.
- Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, people involved); Payment data (e.g. bank details, invoices, payment history). Contract data (e.g. subject matter of the contract, term, customer category).
- Affected people: Users (e.g. website visitors, users of online services).
- Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; Security measures. Provision of our online offering and user-friendliness.
- Retention and deletion: Deletion in accordance with the information in the “General information on data storage and deletion” section.
- Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR). Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).
Further information on processing processes, procedures and services:
- Commercial use: We process the data of the users of our application, registered users and any test users (hereinafter referred to as “users”) in order to be able to provide them with our contractual services and on the basis of legitimate interests in order to ensure the security of our application and to be able to further develop it. The required information is identified as such in the context of the conclusion of the usage, contract, order or comparable contract and may include the information required for the provision of services and any billing as well as contact information in order to be able to hold any consultations; Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
- Device permissions to access features and data: The use of our application or its functionalities may require users to have access to certain functions of the devices used or to the data stored on the devices or accessible using the devices. By default, these permissions must be granted by users and can be revoked at any time in the settings of the respective devices. The exact method for controlling app permissions may depend on the user’s device and software. If you need clarification, users can contact us. We would like to point out that the denial or revocation of the respective authorizations can affect the functionality of our application.
Registration, login and user account
Users can create a user account. As part of registration, users are provided with the required mandatory information and processed for the purpose of providing the user account on the basis of contractual fulfillment of obligations. The data processed includes, in particular, login information (username, password and an email address).
As part of the use of our registration and login functions and the use of the user account, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests as well as those of the users in protecting against misuse and other unauthorized use. In principle, this data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so.
Users can access processes that are relevant to their user account, such as: B. technical changes, will be informed by email.
- Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); Contact information (e.g. postal and email addresses or telephone numbers); Content data (e.g. textual or visual messages and posts and the information relating to them, such as information on authorship or time of creation); Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Protocol data (e.g. log files regarding logins or the retrieval of data or access times).
- Affected people: Users (e.g. website visitors, users of online services).
- Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; security measures; Organizational and administrative procedures. Provision of our online offering and user-friendliness.
- Retention and deletion: Deletion in accordance with the information in the “General information on data storage and deletion” section. Deletion after termination.
- Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR). Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).
Blogs and publication media
We use blogs or comparable means of online communication and publication (hereinafter “publication medium”). Readers’ data will only be processed for the purposes of the publication medium to the extent necessary for its presentation and communication between authors and readers or for security reasons. Furthermore, we refer to the information on the processing of visitors to our publication medium within the scope of this data protection notice.
- Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); Contact information (e.g. postal and email addresses or telephone numbers); Content data (e.g. textual or visual messages and posts and the information relating to them, such as information on authorship or time of creation); Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, people involved).
- Affected people: Users (e.g. website visitors, users of online services).
- Purposes of processing: Feedback (e.g. collecting feedback via online form). Provision of our online offering and user-friendliness.
- Retention and deletion: Deletion in accordance with the information in the “General information on data storage and deletion” section.
- Legal basis: Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).
Contact and inquiry management
When you contact us (e.g. by post, contact form, email, telephone or via social media) as well as within the framework of existing user and business relationships, the information provided by the inquiring person is processed to the extent that this is necessary to answer the contact request and any requested measures.
- Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); Contact information (e.g. postal and email addresses or telephone numbers); Content data (e.g. textual or visual messages and posts and the information relating to them, such as information on authorship or time of creation); Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, people involved).
- Affected people: Communication partner.
- Purposes of processing: Communication; organizational and administrative procedures; Feedback (e.g. collecting feedback via online form). Provision of our online offering and user-friendliness.
- Retention and deletion: Deletion in accordance with the information in the “General information on data storage and deletion” section.
- Legal basis: Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR). Fulfillment of the contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
Further information on processing processes, procedures and services:
- Contact form: When you contact us via our contact form, by email or other communication channels, we process the personal data provided to us to answer and process the respective request. This usually includes information such as name, contact information and, if necessary, other information that is provided to us and is necessary for appropriate processing. We use this data exclusively for the stated purpose of contacting and communicating; Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
Communication via messenger
We use messengers for communication purposes and therefore ask that you please note the following information on the functionality of messengers, encryption, the use of communication metadata and your options for objection.
You can also contact us via alternative means, e.g. B. via telephone or email. Please use the contact options provided to you or the contact options provided within our online offering.
In the case of end-to-end encryption of content (i.e., the content of your message and attachments), we point out that the communication content (i.e., the content of the message and attached images) is encrypted from end to end. This means that the content of the messages cannot be viewed, not even by the messenger providers themselves. You should always use a current version of the messenger with encryption activated to ensure that the message content is encrypted.
However, we would also like to point out to our communication partners that although the messenger providers cannot view the content, they can find out that and when communication partners communicate with us as well as technical information about the device used by the communication partner and, depending on the settings of their device, location information (so-called metadata) is processed.
Notes on legal bases: If we ask communication partners for permission before communicating with them via Messenger, the legal basis for our processing of their data is their consent. Furthermore, if we do not ask for your consent and you do so, for example. For example, if you contact us on your own initiative, we use Messenger in relation to our contractual partners and as part of the contract initiation as a contractual measure and in the case of other interested parties and communication partners on the basis of our legitimate interests in fast and efficient communication and in meeting the needs of our communication partner in communicating via Messenger. We would also like to point out that we will not transmit the contact details provided to us to Messenger for the first time without your consent.
Revocation, objection and deletion: You can revoke your consent at any time and object to communication with us via Messenger at any time. In the case of communication via messenger, we delete the messages in accordance with our general deletion guidelines (i.e., as described above, after the end of contractual relationships, in the context of archiving requirements, etc.) and otherwise as soon as we can assume that we have answered any information from the communication partner, if no reference to a previous conversation is to be expected and the deletion does not conflict with any legal retention obligations.
Reservation of reference to other communication channels: To ensure your safety, we ask for your understanding that for certain reasons we may not be able to respond to requests via Messenger. This applies to situations in which contract details must be treated particularly confidentially or in which a response via messenger does not meet the formal requirements. In these cases, we recommend that you use more appropriate communication channels.
- Types of data processed: Contact information (e.g. postal and email addresses or telephone numbers); Content data (e.g. textual or visual messages and posts and the information relating to them, such as information on authorship or time of creation); Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, people involved).
- Affected people: Communication partner.
- Purposes of processing: Communication. Direct marketing (e.g. via email or post).
- Retention and deletion: Deletion in accordance with the information in the “General information on data storage and deletion” section.
- Legal basis: Consent (Art. 6 Para. 1 Sentence 1 Letter a) GDPR); Fulfillment of the contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR). Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).
Further information on processing processes, procedures and services:
- Instagram: Sending messages via the social network Instagram; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Irland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.instagram.com. Data protection declaration: https://privacycenter.instagram.com/policy/.
- WhatsApp: Text messaging, voice and video calls, sending pictures, videos and documents, group chat function, end-to-end encryption for increased security; Service provider: WhatsApp Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Irland.; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.whatsapp.com/; Data protection declaration: https://www.whatsapp.com/legal. Basis for third country transfers: Data Privacy Framework (DPF), Data Privacy Framework (DPF).
Video conferences, online meetings, webinars and screen sharing
We use platforms and applications from other providers (hereinafter referred to as “conference platforms”) for the purpose of conducting video and audio conferences, webinars and other types of video and audio meetings (hereinafter collectively referred to as “conference”). When selecting conference platforms and their services, we observe the legal requirements.
Data processed by conference platforms: As part of participation in a conference, the conference platforms process the following personal data of the participants. The scope of processing depends, on the one hand, on what data is required as part of a specific conference (e.g. providing access data or real names) and what optional information is provided by the participants. In addition to processing to carry out the conference, the participants’ data can also be processed by the conference platforms for security purposes or service optimization. The data processed includes personal data (first name, last name), contact information (email address, telephone number), access data (access codes or passwords), profile pictures, information about professional status/function, the IP address of the Internet access, information about the participants’ end devices, their operating system, the browser and its technical and linguistic settings, information about the content of communication processes, i.e. h. Entries in chats as well as audio and video data, as well as the use of other available functions (e.g. surveys). The content of communications is encrypted to the extent technically provided by the conference provider. If the participants are registered as users on the conference platforms, then further data can be processed in accordance with the agreement with the respective conference provider.
Logging and recordings: If text entries, participation results (e.g. from surveys) as well as video or audio recordings are logged, this will be transparently communicated to the participants in advance and they will be asked for consent if necessary.
Participants’ data protection measures: Please note the details of the processing of your data by the conference platforms in their data protection information and select the security and data protection settings that are optimal for you within the settings of the conference platforms. Please also ensure data and privacy protection in the background of your recording for the duration of a video conference (e.g. by informing roommates, locking doors and using, where technically possible, the function to obscure the background). Links to the conference rooms and access data may not be passed on to unauthorized third parties.
Notes on legal bases: If, in addition to the conference platforms, we also process users’ data and ask the users for their consent to the use of the conference platforms or certain functions (e.g. consent to a recording of conferences), the legal basis for the processing is this consent. Furthermore, our processing may be necessary to fulfill our contractual obligations (e.g. in participant lists, in the case of processing the results of discussions, etc.). Furthermore, user data is processed based on our legitimate interests in efficient and secure communication with our communication partners.
- Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); Contact information (e.g. postal and email addresses or telephone numbers); Content data (e.g. textual or visual messages and posts and the information relating to them, such as information on authorship or time of creation); Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Image and/or video recordings (e.g. photographs or video recordings of a person); Sound recordings. Protocol data (e.g. log files regarding logins or the retrieval of data or access times).
- Affected people: communication partner; Users (e.g. website visitors, users of online services). People depicted.
- Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; Communication. Office and organizational procedures.
- Retention and deletion: Deletion in accordance with the information in the “General information on data storage and deletion” section.
- Legal basis: Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).
Further information on processing processes, procedures and services:
- Google Hangouts / Meet: conferencing and communications software; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://hangouts.google.com/; Data protection declaration: https://policies.google.com/privacy; Order processing contract: https://cloud.google.com/terms/data-processing-addendum. Basis for third country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://cloud.google.com/terms/eu-model-contract-clause), Data Privacy Framework (DPF) Standard Contractual Clauses (https://cloud.google.com/terms/eu-model-contract-clause).
- Zoom: Video conferencing, online meetings, webinars, screen sharing, optional session recording, chat function, integration with calendars and other apps; Service provider: Zoom Video Communications, Inc., 55 Almaden Blvd., Suite 600, San Jose, CA 95113, USA; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://zoom.us; Data protection declaration: https://explore.zoom.us/de/privacy/; Order processing contract: https://explore.zoom.us/docs/doc/Zoom_GLOBAL_DPA.pdf. Basis for third country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://explore.zoom.us/docs/doc/Zoom_GLOBAL_DPA.pdf), Data Privacy Framework (DPF) Standard Contractual Clauses (https://explore.zoom.us/docs/doc/Zoom_GLOBAL_DPA.pdf).
Cloud Services
We use software services accessible via the Internet and running on their providers’ servers (so-called “cloud services”, also referred to as “software as a service”) for the storage and management of content (e.g. document storage and management, exchanging documents, content and information with specific recipients or publishing content and information).
Within this framework, personal data can be processed and stored on the providers’ servers, provided that they are part of communication processes with us or are otherwise processed by us as set out in this data protection declaration. This data may include, in particular, user master data and contact details, data on processes, contracts, other processes and their content. The cloud service providers also process usage data and metadata, which they use for security purposes and service optimization.
If we use cloud services to provide forms or other documents and content to other users or publicly accessible websites, the providers may store cookies on the users’ devices for the purposes of web analysis or to remember user settings (e.g. in the case of media control).
- Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); Contact information (e.g. postal and email addresses or telephone numbers); Content data (e.g. textual or visual messages and posts as well as the information relating to them, such as information on authorship or time of creation). Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions).
- Affected people: interested parties; communication partner; Business and contractual partners. Users (e.g. website visitors, users of online services).
- Purposes of processing: Office and organizational procedures. Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)).
- Retention and deletion: Deletion in accordance with the information in the “General information on data storage and deletion” section.
- Legal basis: Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).
Further information on processing processes, procedures and services:
- Dropbox: cloud storage service; Service provider: Dropbox, Inc., 333 Brannan Street, San Francisco, California 94107, USA; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.dropbox.com/de; Data protection declaration: https://www.dropbox.com/privacy; Order processing contract: https://assets.dropbox.com/documents/en/legal/dfb-data-processing-agreement.pdf. Basis for third country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://assets.dropbox.com/documents/en/legal/dfb-data-processing-agreement.pdf), Data Privacy Framework (DPF) Standard Contractual Clauses (https://assets.dropbox.com/documents/en/legal/dfb-data-processing-agreement.pdf).
- Google Cloud Storage: cloud storage, cloud infrastructure services and cloud-based application software; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Irland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://cloud.google.com/; Data protection declaration: https://policies.google.com/privacy; Order processing contract: https://cloud.google.com/terms/data-processing-addendum; Basis for third country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://cloud.google.com/terms/eu-model-contract-clause), Data Privacy Framework (DPF) Standard Contractual Clauses (https://cloud.google.com/terms/eu-model-contract-clause). Further information: https://cloud.google.com/privacy.
- Google Workspace: Cloud-based application software (e.g. text and spreadsheet editing, appointment and contact management), cloud storage and cloud infrastructure services; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Irland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://workspace.google.com/; Data protection declaration: https://policies.google.com/privacy; Order processing contract: https://cloud.google.com/terms/data-processing-addendum; Basis for third country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://cloud.google.com/terms/eu-model-contract-clause), Data Privacy Framework (DPF) Standard Contractual Clauses (https://cloud.google.com/terms/eu-model-contract-clause). Further information: https://cloud.google.com/privacy.
- Microsoft Cloud Service: cloud storage, cloud infrastructure services and cloud-based application software; Service provider: Microsoft Irland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Irland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://microsoft.com/de-de; Data protection declaration: https://privacy.microsoft.com/de-de/privacystatement, Safety instructions: https://www.microsoft.com/de-de/trustcenter; Order processing contract: https://www.microsoft.com/licensing/docs/view/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA. Basis for third country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.microsoft.com/licensing/docs/view/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA), Data Privacy Framework (DPF) Standard Contractual Clauses (https://www.microsoft.com/licensing/docs/view/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA).
Newsletters and electronic notifications
We send newsletters, emails and other electronic notifications (hereinafter referred to as “newsletters”) exclusively with the consent of the recipient or on the basis of a legal basis. If the content is mentioned when registering for the newsletter, this content is decisive for the consent of the user. To register for our newsletter, it is usually sufficient to provide your email address. However, in order to be able to offer you a personalized service, we may ask you to provide your name for a personal address in the newsletter or for further information if this is necessary for the purpose of the newsletter are.
Deletion and restriction of processing: We can store the unsubscribed email addresses for up to three years based on our legitimate interests before we delete them in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of potentially defending against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time. In the event of obligations to permanently observe contradictions, we reserve the right to store the email address in a blacklist (so-called “blocklist”) solely for this purpose.
The registration process is recorded on the basis of our legitimate interests for the purpose of providing evidence of its proper execution. If we commission a service provider to send emails, this is based on our legitimate interests in an efficient and secure shipping system.
Contents:
Information about us, our services, promotions and offers.
- Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); Contact information (e.g. postal and email addresses or telephone numbers); Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, people involved). Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions).
- Affected people: Communication partner.
- Purposes of processing: Direct marketing (e.g. via email or post).
- Legal basis: Consent (Art. 6 Para. 1 Sentence 1 Letter a) GDPR). Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).
- Option to object (opt-out): You can unsubscribe from our newsletter at any time, i.e. .h. Revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can use one of the contact options listed above, preferably email.
Further information on processing processes, procedures and services:
- Mailchimp: Email marketing, automation of marketing processes, survey. Storage and management of contact details, measurement of campaign performance, collection and analysis of recipients’ interaction with content, personalization of content; Service provider: Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://mailchimp.com; Data protection declaration: https://mailchimp.com/legal/; Order processing contract: https://mailchimp.com/legal/; Basis for third country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (Provided by the service provider), Data Privacy Framework (DPF) Standard Contractual Clauses (Provided by the service provider). Further information: Special security measures: https://mailchimp.com/de/help/mailchimp-european-data-transfers/.
- Salesforce: email delivery and automation services; Service provider: salesforce.com Deutschland GmbH, Erika-Mann-Str. 31, 80636 Munich, Germany; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.salesforce.com/de/; Data protection declaration: https://www.salesforce.com/de/company/privacy/; Order processing contract: https://www.salesforce.com/content/dam/web/en_us/www/documents/legal/Agreements/data-processing-addendum.pdf; Basis for third country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.dataprivacyframework.gov/s/participant-search/participant-detail?id=a2zt0000000KzLyAAK&status=Active), Data Privacy Framework (DPF) Standard Contractual Clauses (https://www.dataprivacyframework.gov/s/participant-search/participant-detail?id=a2zt0000000KzLyAAK&status=Active); Further information: Data transfer impact assessment &.
Salesforce Services: https://www.salesforce.com/content/dam/web/en_us/www/documents/legal/Privacy/dpia-and-salesforce-services.pdf.
- SendGrid: Email delivery and communication platform for transactional and marketing emails; Service provider: Twilio Irland Limited, 25 – 28 North Wall Quay, North Wall, Dublin 1, D01 H104, Irland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://sendgrid.com; Data protection declaration: https://www.twilio.com/legal/privacy; Order processing contract: https://www.twilio.com/legal/data-protection-addendum. Basis for third country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.twilio.com/legal/data-protection-addendum), Data Privacy Framework (DPF) Standard Contractual Clauses (https://www.twilio.com/legal/data-protection-addendum).
Advertising communication via email, post, fax or telephone
We process personal data for the purposes of advertising communication via various channels, such as: B. E-mail, telephone, post or fax, can be carried out in accordance with the legal requirements.
The recipients have the right to revoke their consent at any time or to object to the advertising communication at any time.
After revocation or objection, we store the data required to prove previous authorization to contact or send you for up to three years after the end of the year of revocation or objection on the basis of our legitimate interests. The processing of this data is limited to the purpose of possible defense against claims. Based on the legitimate interest in permanently observing the user’s revocation or objection, we also store the data necessary to avoid renewed contact (e.g., depending on the communication channel, the email address, telephone number, name).
- Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); Contact details (e.g. postal and email addresses or telephone numbers). Content data (e.g. textual or visual messages and posts as well as the information relating to them, such as information on authorship or time of creation).
- Affected people: Communication partner.
- Purposes of processing: direct marketing (e.g. via email or post); Marketing. Sales promotion.
- Retention and deletion: Deletion in accordance with the information in the “General information on data storage and deletion” section.
- Legal basis: Consent (Art. 6 Para. 1 Sentence 1 Letter a) GDPR). Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).
Online marketing
We process personal data for the purpose of online marketing, which may include, in particular, the marketing of advertising space or the presentation of advertising and other content (collectively referred to as “content”) based on users’ potential interests and measuring their effectiveness.
For these purposes, so-called user profiles are created and stored in a file (the so-called “cookie”) or similar processes are used, by means of which the information about the user that is relevant to the display of the aforementioned content is stored. This may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information, such as the browser used, the computer system used and information about times of use and functions used. If users have consented to the collection of their location data, these can also be processed.
The users’ IP addresses are also stored. However, we use available IP masking procedures (i.e. pseudonymization by shortening the IP address) to protect users. In general, as part of the online marketing process, no clear user data (such as email addresses or names) is stored, but rather pseudonyms. This means that we as well as the providers of online marketing processes do not know the actual user identity, but only the information stored in their profiles.
The statements in the profiles are usually stored in cookies or using similar methods. These cookies can later generally be read on other websites that use the same online marketing process and analyzed for the purpose of displaying content, as well as supplemented with further data and stored on the server of the online marketing process provider.
In exceptional cases, it is possible to assign clear data to the profiles, especially if the users are, for example, members of a social network whose online marketing processes we use and the network connects the user profiles with the aforementioned information. We ask you to note that users can make additional agreements with the providers, for example by giving consent during registration.
We generally only receive access to aggregated information about the success of our advertisements. However, as part of so-called conversion measurements, we can check which of our online marketing processes have led to a so-called conversion, i.e. h. for example, to conclude a contract with us. Conversion measurement is used solely to analyze the success of our marketing measures.
Unless otherwise stated, we ask you to assume that cookies used will be stored for a period of two years.
Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is permission. Otherwise, the users’ data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.
Information on revocation and objection:
We refer to the data protection information of the respective providers and the objection options specified for the providers (so-called “opt-out”). If no explicit opt-out option has been provided, you have the option of turning off cookies in your browser settings. However, this may limit the functions of our online offering. We therefore also recommend the following opt-out options, which are offered in summary for the respective areas:
a) Europa: https://www.youronlinechoices.eu.
b) Canada: https://www.youradchoices.ca/choices.
c) USA: https://www.aboutads.info/choices.
d) Cross-territorial: https://optout.aboutads.info.
- Types of data processed: Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, people involved).
- Affected people: Users (e.g. website visitors, users of online services).
- Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); Tracking (e.g. interest/behavioral profiling, use of cookies); target group formation; Marketing. Profiles with user-related information (creating user profiles).
- Retention and deletion: Deletion in accordance with the information in the “General information on data storage and deletion” section. Storage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods may be stored on users’ devices for a period of two years).
- Security measures: IP masking (pseudonymization of the IP address).
Customer reviews and rating process
We participate in review and rating processes to evaluate, optimize and promote our services. If users rate us via the evaluation platforms or procedures involved or otherwise give feedback, the general terms and conditions or terms of use and the data protection information of the providers also apply. As a rule, the evaluation also requires registration with the respective provider.
In order to ensure that the reviewers have actually used our services, we transmit, with the consent of the customer, the necessary data regarding the customer and the service used to the respective review platform (including name, email address and order number or item number). This data is used solely to verify the authenticity of the user.
- Types of data processed: Contract data (e.g. subject matter of the contract, term, customer category); Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, people involved).
- Affected people: Beneficiaries and clients. Users (e.g. website visitors, users of online services).
- Purposes of processing: Feedback (e.g. collecting feedback via online form). Marketing.
- Legal basis: Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).
Further information on processing processes, procedures and services:
- Rating widget: We include so-called “rating widgets” in our online offering. A widget is a functional and content element integrated into our online offering that displays changeable information. It can e.g. B. can be presented in the form of a seal or comparable element, sometimes also called a “badge”. Although the corresponding content of the widget is displayed within our online offering, it is currently being retrieved from the servers of the respective widget provider. This is the only way to always show the current content, especially the current rating. To do this, a data connection must be established from the website accessed within our online offering to the widget provider’s server and the widget provider receives certain technical data (access data, including IP address) that is necessary so that the content of the widget can be delivered to the user’s browser. Furthermore, the widget provider receives information that users have visited our online offering. This information can be stored in a cookie and used by the widget provider to recognize which online offers that take part in the evaluation process have been visited by the user. The information may be stored in a user profile and used for advertising or market research purposes; Legal basis: Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).
- Google customer reviews: Service for collecting and/or presenting customer satisfaction and opinions; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.google.com/; Data protection declaration: https://policies.google.com/privacy; Basis for third country transfers: Data Privacy Framework (DPF), Data Privacy Framework (DPF); Further information: As part of the collection of customer reviews, an identification number and time for the business transaction to be evaluated are processed; in the case of review requests sent directly to customers, the customer’s email address and their country of residence as well as the review information itself are processed; Further information on the types of processing and the data processed: https://business.safety.google/adsservices/. Data processing conditions for Google advertising products: Information about the services Data processing conditions between controllers and standard contractual clauses for third country transfers of data: https://business.safety.google/adscontrollerterms.
Presence in social networks (Social Media)
We maintain online presences within social networks and process user data in this context in order to communicate with active users there or to offer information about us.
We would like to point out that user data can be processed outside the European Union. This can result in risks for users because, for example, it could make it more difficult to enforce user rights.
Furthermore, user data within social networks is usually processed for market research and advertising purposes. For example, usage profiles can be created based on usage behavior and the resulting interests of users. The latter may in turn be used to place advertisements inside and outside the networks that presumably correspond to the interests of the users. Therefore, cookies are usually stored on the users’ computers, in which the usage behavior and interests of the users are stored. In addition, data can also be stored in the usage profiles regardless of the devices used by the users (especially if they are members of the respective platforms and logged in there).
For a detailed description of the respective forms of processing and the options for objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.
In the case of requests for information and the assertion of the rights of those affected, we would also like to point out that these can most effectively be asserted with the providers. Only the latter have access to user data and can take appropriate measures and provide information directly. If you still need help, you can contact us.
- Types of data processed: Contact information (e.g. postal and email addresses or telephone numbers); Content data (e.g. textual or visual messages and posts and the information relating to them, such as information on authorship or time of creation); Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Inventory data (e.g. full name, home address, contact information, customer number, etc.). Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, people involved).
- Affected people: Users (e.g. website visitors, users of online services).
- Purposes of processing: Communication; Feedback (e.g. collecting feedback via online form); public relations; Marketing. Provision of our online offering and user-friendliness.
- Retention and deletion: Deletion in accordance with the information in the “General information on data storage and deletion” section.
- Legal basis: Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR). Consent (Art. 6 Para. 1 Sentence 1 Letter a) GDPR).
Further information on processing processes, procedures and services:
- Instagram: Social network, allows you to share photos and videos, comment and favorite posts, send messages, subscribe to profiles and pages; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Irland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.instagram.com; Data protection declaration: https://privacycenter.instagram.com/policy/. Basis for third country transfers: Data Privacy Framework (DPF), Data Privacy Framework (DPF).
- LinkedIn: Social Network – We, together with LinkedIn Ireland Unlimited Company, are responsible for collecting (but not further processing) data from visitors that is used to create the “page insights” (statistics) of our LinkedIn profiles. This data includes information about the types of content that users view or interact with and the actions they take. It also collects details about the devices used, such as IP addresses, operating system, browser type, language settings and Cookie data, as well as information from the user profiles, such as job function, country, industry, hierarchy level, company size and employment status, can be found in LinkedIn’s data protection information: https://www.linkedin.com/legal/privacy-policy.
We have entered into a special agreement with LinkedIn Ireland (“Page Insights Joint Controller Addendum”, https://legal.linkedin.com/pages-joint-controller-addendum), which regulates in particular which security measures LinkedIn must observe and in which LinkedIn has agreed to fulfill the rights of those affected (i.e. users can, for example, address requests for information or deletion directly to LinkedIn). The rights of users (in particular the right to information, deletion, objection and complaint to the responsible supervisory authority) are not restricted by the agreements with LinkedIn. The joint responsibility is limited to the collection and transmission of the data to LinkedIn Ireland Unlimited Company, a company based in the EU. Further processing of the data is the sole responsibility of LinkedIn Ireland Unlimited Company, in particular with regard to the transmission of the data to the parent company LinkedIn Corporation in the USA; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Irland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.linkedin.com; Data protection declaration: https://www.linkedin.com/legal/privacy-policy; Basis for third country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://legal.linkedin.com/dpa), Data Privacy Framework (DPF) Standard Contractual Clauses (https://legal.linkedin.com/dpa). Option to object (opt-out): https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out. - TikTok Business: Social network, allows you to share photos and videos, comment and favorite posts, send messages, subscribe to accounts – We and TikTok are jointly responsible for the collection and transmission of event data as well as the measurement and creation of insights reports (statistics) for profile holders. This event data includes information about the types of content users view or interact with or the actions they take, as well as information about the devices users use (e.g. IP addresses, operating system, browser type, language preferences, cookie data) and information from the users’ profile, such as country or location. Data protection information on the processing of user data by TikTok can be found in TikTok’s data protection information: https://www.tiktok.com/legal/page/eea/privacy-policy/de. We have entered into a special agreement on shared responsibility with TikTok, which regulates in particular which security measures TikTok must observe and in which TikTok has agreed to fulfill the rights of those affected (i.e. users can, for example, send information or deletion requests directly to TikTok). The rights of users (in particular to information, deletion, objection and complaint to the responsible supervisory authority) are not restricted by the agreements with TikTok. The shared responsibility agreement can be found in TikTok’s “Jurisdiction Specific Terms”: https://ads.tiktok.com/i18n/official/policy/jurisdiction-specific-terms.; Service provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Irland und TikTok Information Technologies UK Limited, Kaleidoscope, 4 Lindsey Street, London, United Kingdom, EC1A 9HP; Legal basis: Consent (Art. 6 Para. 1 Sentence 1 Letter a) GDPR); Website: https://www.tiktok.com; Data protection declaration: https://www.tiktok.com/legal/page/eea/privacy-policy/de. Basis for third country transfers: Standard contractual clauses (https://ads.tiktok.com/i18n/official/policy/jurisdiction-specific-terms), Standard Contractual Clauses (https://ads.tiktok.com/i18n/official/policy/jurisdiction-specific-terms).
Management, organization and support tools
We use services, platforms and software from other providers (hereinafter referred to as “third-party providers”) for the purposes of organizing, managing, planning and providing our services. When selecting third-party providers and their services, we observe the legal requirements.
In this context, personal data may be processed and stored on the third-party servers. This may affect various data, which we process in accordance with this data protection declaration. This data may include, in particular, user master data and contact details, data on processes, contracts, other processes and their content.
If users are referred to third-party providers or their software or platforms as part of communication, business or other relationships with us, the third-party providers may process usage data and metadata for security purposes, service optimization or marketing purposes. We therefore ask you to observe the data protection information of the respective third-party providers.
- Types of data processed: Content data (e.g. textual or visual messages and posts and the information relating to them, such as information on authorship or time of creation); Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, people involved).
- Affected people: Communication partner. Users (e.g. website visitors, users of online services).
- Purposes of processing: Provision of contractual services and fulfillment of contractual obligations. Office and organizational procedures.
- Retention and deletion: Deletion in accordance with the information in the “General information on data storage and deletion” section.
- Legal basis: Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).
Processing of data in the context of employment relationships
As part of employment relationships, personal data is processed with the aim of effectively establishing, implementing and terminating such relationships. This data processing supports various operational and administrative functions necessary for the management of employee relations.
Data processing includes various aspects, ranging from the initiation of the contract to the termination of the contract. This includes the organization and management of daily working hours, the management of access rights and authorizations as well as the handling of personnel development measures and employee discussions. The processing also serves the billing and administration of wage and salary payments, which represent critical aspects of the execution of the contract.
In addition, data processing takes into account the legitimate interests of the responsible employer, such as ensuring safety in the workplace or collecting performance data to evaluate and optimize operational processes. Data processing also includes the disclosure of employee data as part of external communication and publication processes, where this is necessary for operational or legal purposes.
This data is always processed in compliance with the applicable legal framework, with the aim always being to create and maintain a fair and efficient working environment. This also includes taking into account the data protection of the affected employees, the anonymization or deletion of data after the processing purpose has been fulfilled or in accordance with legal retention periods.
- Types of data processed: Employee data (information about employees and other persons in an employment relationship); Payment data (e.g. bank details, invoices, payment history); Contract data (e.g. subject matter of the contract, term, customer category); Inventory data (e.g. full name, home address, contact information, customer number, etc.); Contact information (e.g. postal and email addresses or telephone numbers); Content data (e.g. textual or visual messages and posts and the information relating to them, such as information on authorship or time of creation); Social data (data that is subject to social secrecy and is processed, for example, by social insurance providers, social assistance providers or pension authorities.); Protocol data (e.g. log files regarding logins or the retrieval of data or access times.); Performance and behavioral data (e.g. performance and behavioral aspects such as performance ratings, feedback from supervisors, training participation, compliance with company policies, self-evaluations and behavioral ratings.); Working time data (e.g. start of working time, end of working time, actual working time, target working time, break times, overtime, vacation days, special vacation days, sick days, absences, home office days, business trips); Salary data (e.g. basic salary, bonus payments, bonuses, tax class information, surcharges for night work/overtime, tax deductions, social security contributions, net payout amount); Image and/or video recordings (e.g. photographs or video recordings of a person); Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, people involved).
- Special categories of personal data: health data; Religious or ideological beliefs. Union membership.
- Affected people: Employees (e.g. employees, applicants, temporary workers and other employees).
- Purposes of processing: Establishment and implementation of employment relationships (processing of employee data as part of the establishment and implementation of employment relationships); business processes and business procedures; Provision of contractual services and fulfillment of contractual obligations; public relations; Security measures. Office and organizational procedures.
- Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR); Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR). Processing of special categories of personal data relating to healthcare, employment and social security (Art. 9 Para. 2 lit. h) GDPR).
Further information on processing processes, procedures and services:
- Working time recording: Methods for recording employee working hours include both manual and automated methods, such as the use of time clocks, time tracking software or mobile apps. Activities such as entering arrival and departure times, break times, overtime and absences are carried out. Checking and validating the recorded working times includes comparing them with deployment or shift plans, checking absences and approving overtime by superiors. Reports and analyzes are created based on recorded working hours to provide timesheets, overtime reports and absence statistics for management and human resources; Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
- Authorization management: Procedures involved in defining, managing and controlling access rights and user roles within a system or organization (e.g. creation of authorization profiles, role and access-based control, review and approval of access requests, periodic review of access rights, tracking and auditing of user activities, establishment of security policies and procedures); Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legal obligation (Art. 6 Para. 1 S. 1 lit. c) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
- Special categories of personal data: Special categories of personal data are processed as part of the employment relationship or to fulfill legal obligations. The special categories of personal data processed include data relating to the health, trade union membership or religious affiliation of employees. This data can be passed on to health insurance companies or processed to assess the ability of employees to work or for company health management or to provide information to the tax office; Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legal obligation (Art. 6 Para. 1 S. 1 lit. c) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
- Sources of processed data: Personal data that was received as part of the employee’s application and/or employment relationship is processed. In addition, if required by law, personal data is collected from other sources. These can be tax authorities for tax-relevant information, the respective health insurance company for information about incapacity to work, third parties such as employment agencies or publicly accessible sources such as professional social networks as part of the application process; Legal basis: Legal obligation (Art. 6 Para. 1 S. 1 lit. c) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
- Purposes of data processing: Employees’ personal data is primarily processed to establish, implement and terminate the employment relationship. In addition, the processing of this data is necessary to fulfill legal obligations in the area of tax and social security law. In addition to these primary purposes, employee data is also used to meet regulatory and supervisory requirements, to optimize electronic data processing processes and to compile internal or cross-company data, possibly including statistical data. Furthermore, employees’ data can be processed to assert legal claims and to defend themselves in legal disputes; Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legal obligation (Art. 6 Para. 1 S. 1 lit. c) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
- Transfer of employee data: Employee data is only processed internally by those departments that need it to fulfill operational, contractual and legal obligations.
Data will only be passed on to external recipients if this is required by law or if the employees concerned have given their consent. Possible scenarios for this could be requests for information from authorities or if there are capital accumulation services. Furthermore, the person responsible can forward personal data to other recipients to the extent that this is necessary to fulfill his contractual and legal obligations as an employer. These recipients may include: a) Banks b) Health insurance companies, pension insurance providers, pension providers and other social insurance providers c) Authorities, courts (e.g. tax authorities, labor courts, other supervisory authorities in the context of fulfilling reporting and information obligations) d) Tax and legal advisors e) Third-party debtors in the case of wage and salary garnishments f) Other bodies to which legally binding declarations must be made.
In addition, data may be passed on to third parties if this is necessary for communication with business partners, suppliers or other service providers. Examples of this include information in the sender area of emails or letterhead as well as creating profiles on external platforms; Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
- Transfer of employee data to third countries: Employee data will only be transferred to third countries, i.e. countries outside the European Union (EU) and the European Economic Area (EEA), if this is necessary for the fulfillment of the employment relationship, is required by law or if employees have given their consent. Employees will be informed separately about the details, if required by law; Legal basis: Legitimate interests (Art. 6 Para. 1 Sentence 1 Letter f) GDPR).
- Business trips and travel expense reporting: Procedures required when planning, executing and accounting for business trips (e.g. booking travel, organizing accommodation and transportation, managing travel expense advances, submitting and reviewing travel expense reports, controlling and accounting for costs incurred, adhering to travel guidelines, handling travel expense management); Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legal obligation (Art. 6 Para. 1 S. 1 lit. c) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
- Payroll and payroll accounting: Procedures that are necessary for the calculation, payment and documentation of wages, salaries and other remuneration of employees (e.g. recording working hours, calculation of deductions and surcharges, payment of taxes and social security contributions, preparation of payroll statements, management of wage accounts, reporting to the tax office and social security institutions); Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legal obligation (Art. 6 Para. 1 S. 1 lit. c) GDPR).
- Deletion of employee data: According to German law, employee data will be deleted if it is not necessary for the purpose for which it was collected, unless it must be retained or archived due to legal obligations or the interests of the employer. The following retention and archiving obligations are observed:
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General personnel documents – General personnel documents (such as employment contracts, job references, additional agreements) are stored for up to three years after the termination of the employment relationship (§ 195 BGB).
Tax-relevant documents – Tax-relevant documents in the personnel file are stored for six years (§ 147 AO, § 257 HGB).
Information about wages and working hours – Information about wages and working hours for (accident) insured persons with proof of wages is stored for five years (§ 165 I 1, IV 2 SGB VII).
- Payroll lists including lists for special payments – Payroll lists including lists for special payments, provided there is a booking voucher, are kept for ten years (§ 147 AO, § 257 HGB).
- Payrolls for interim, final and special payments – Payrolls for interim, final and special payments are kept for six years (§ 147 AO, § 257 HGB).
- Employee insurance documents – Employee insurance documents, provided booking receipts are available, are retained for ten years (§ 147 AO, § 257 HGB).
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Contribution statements to social insurance institutions – Contribution statements to social insurance institutions are kept for ten years (§ 165 SGB VII).
Wage accounts – Wage accounts are kept for six years (§ 41 I 9 EStG).
- Applicant data – Will be stored for a maximum of six months from receipt of the rejection.
- Working time records (if more than 8 hours on weekdays) – are retained for two years (Section 16 II of the Working Hours Act (ArbZG)).
- Application documents (according to the online job advertisement) – Will be retained for three to a maximum of six months after receipt of the rejection (§ 26
- Federal Data Protection Act (BDSG) n.F., Section 15 IV General Equal Treatment Act (AGG)).
- Certificates of incapacity for work (AU) – are kept for up to five years (Section 6 I of the Expense Equalization Act (AAG)).
- Documents relating to company pension schemes – are retained for 30 years (Section 18a of the Act to Improve Company Pension Schemes (BetrAVG)).
- Employee illness data – Retained for twelve months after the onset of illness if absences do not exceed six weeks in a year.
- Maternity protection documents – Will be kept for two years (Section 27 Para. 5 MuSchG).
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General personnel documents – General personnel documents (such as employment contracts, job references, additional agreements) are stored for up to three years after the termination of the employment relationship (§ 195 BGB).
- Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legal obligation (Art. 6 Para. 1 S. 1 lit. c) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR), processing of special categories of personal data in relation to healthcare, occupational and social security (Art. 9 Para. 2 lit. h) GDPR).
- Personnel file management: Procedures necessary for organizing, updating and managing employee data and documents (e.g. recording personnel master data, storing employment contracts, references and certificates, updating data in the event of changes, compiling documents for employee appraisals, archiving personnel files, complying with data protection regulations); Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legal obligation (Art. 6 Para. 1 S. 1 lit. c) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR), processing of special categories of personal data in relation to healthcare, occupational and social security (Art. 9 Para. 2 lit. h) GDPR).
- Personnel development, performance evaluation and employee interviews: Procedures that are necessary in the area of promoting and further developing employees as well as in assessing their performance and in the context of employee appraisals (e.g. needs analysis for further training, planning and implementation of training measures, creation of performance evaluations, implementation of target agreement and feedback discussions, career planning and talent management, succession planning); Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legal obligation (Art. 6 Para. 1 S. 1 lit. c) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR), processing of special categories of personal data in relation to healthcare, occupational and social security (Art. 9 Para. 2 lit. h) GDPR).
- Obligation to provide data: The person responsible informs the employees that it is necessary to provide their data. This is generally the case if the data is necessary for the establishment and implementation of the employment relationship or if its collection is required by law. Providing data may also be necessary if employees assert claims or if employees are entitled to claims. The implementation of these measures or the fulfillment of services depends on the provision of this data (for example the provision of data for the purpose of receiving wages); Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legal obligation (Art. 6 Para. 1 S. 1 lit. c) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
- Publication and disclosure of employee data: Employee data will only be published or disclosed to third parties if this is necessary to carry out the work tasks in accordance with the employment contract. This applies, for example, if employees are named as contact persons in correspondence, on the website or in public registers after consultation or agreed job description, or if the field of responsibility contains representative functions. This can also be the case if, as part of the performance of the task, a representation or communication with the public takes place, such as images taken as part of public relations work. Otherwise, employees’ data will only be published with their consent or based on the legitimate interests of the employer, for example in the case of stage or group photos as part of a public event; Legal basis: Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
Application process
The application process requires that applicants provide us with the data required for their assessment and selection. The information required can be found in the job description or, in the case of online forms, in the information provided there.
Basically, the required information includes personal information such as name, address, contact details and evidence of the qualifications required for a position. Upon request, we will also be happy to provide information about what information is required.
If available, applicants are welcome to submit their applications using our online form, which is encrypted using the latest technology. Alternatively, it is also possible to send applications to us by email. However, we would like to point out that emails on the Internet are generally not sent encrypted. Although email is typically encrypted in transit, it is not encrypted on the servers from which it is sent and received. Therefore, we cannot assume any responsibility for the security of the application during its transmission between the sender and our server.
For the purposes of searching for applicants, submitting applications and selecting applicants, we may use applicant management and/or recruitment software and platforms and services from third-party providers in compliance with legal requirements.
Applicants are welcome to contact us about how to submit their application or send us the application by post.
Processing of special categories of data: If special categories of personal data (Art. 9 Para. 1 GDPR, e.g. health data, such as severely disabled status or ethnic origin) are requested from or communicated by applicants as part of the application process, their processing takes place so that the person responsible or the data subject can exercise the rights arising from labor law and the law on social security and social protection and can fulfill his or her obligations in this regard, in the case of Protection of the vital interests of applicants or other persons or for the purposes of preventative health or occupational medicine, for assessing the ability of the employee to work, for medical diagnostics, for care or treatment in the health or social sector or for the administration of systems and services in the health or social sector.
Deletion of data: If the application is successful, the data provided by the applicants can be further processed by us for the purposes of the employment relationship. Otherwise, if the application for a job offer is not successful, the applicant’s data will be deleted. Applicants’ data will also be deleted if an application is withdrawn, which applicants are entitled to do at any time. The deletion will take place, subject to a justified revocation by the applicant, at the latest after a period of six months has elapsed, so that we can answer any follow-up questions about the application and fulfill our obligations to provide proof under the regulations on equal treatment of applicants. Invoices for any reimbursement of travel expenses are archived in accordance with tax law requirements.
Inclusion in an applicant pool: Inclusion in an applicant pool, if offered, is based on consent. Applicants are informed that their consent to be included in the talent pool is voluntary, has no influence on the ongoing application process and that they can revoke their consent at any time in the future.
- Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); Contact information (e.g. postal and email addresses or telephone numbers); Content data (e.g. textual or visual messages and posts as well as the information relating to them, such as information on authorship or time of creation). Applicant data (e.g. personal information, postal and contact addresses, the documents associated with the application and the information contained therein, such as cover letter, CV, certificates and other information about their person or qualifications provided voluntarily by applicants with regard to a specific position).
- Affected people: Applicant.
- Purposes of processing: Application process (justification and possible subsequent implementation as well as possible later termination of the employment relationship).
- Retention and deletion: Deletion in accordance with the information in the “General information on data storage and deletion” section.
- Legal basis: Application process as a pre-contractual or contractual relationship (Art. 6 Para. 1 Sentence 1 Letter b) GDPR).
Change and update
We ask you to regularly inform yourself about the content of our data protection declaration. We will adapt the data protection declaration as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.
If we provide addresses and contact information for companies and organizations in this data protection declaration, please note that the addresses may change over time and ask you to check the information before contacting us.
Definitions of terms
This section provides an overview of the terms used in this data protection declaration. To the extent that the terms are defined by law, their legal definitions apply. The following explanations, on the other hand, are intended primarily to provide understanding.
- Employees: Employees are people who are employed, be it as employees, employees or in similar positions. An employment relationship is a legal relationship between an employer and an employee established by an employment contract or agreement. It involves the employer’s obligation to pay remuneration to the employee while the employee performs his or her work. The employment relationship includes various phases, including the justification in which the employment contract is concluded, the implementation in which the employee carries out his work activity and the termination, when the employment relationship ends, whether by notice, termination agreement or otherwise. Employee data is all information that relates to these people and is in the context of their employment. This includes aspects such as personal identification information, identification numbers, salary and banking information, working hours, vacation entitlements, health information and performance reviews.
- Inventory data: Inventory data includes essential information that is necessary for the identification and management of contractual partners, user accounts, profiles and similar assignments. This information may include, but is not limited to, personal and demographic information such as names, contact information (addresses, phone numbers, email addresses), dates of birth, and specific identifiers (user IDs). Inventory data forms the basis for any formal interaction between people and services, facilities or systems by enabling clear attribution and communication.
- Content data: Content data includes information that is generated in the course of creating, editing and publishing all types of content. This category of data may include text, images, videos, audio files and other multimedia content published on various platforms and media. Content data is not only limited to the actual content, but also includes metadata that provides information about the content itself, such as tags, descriptions, author information, and publication dates
- Contact details: Contact details are essential information that enables communication with people or organizations. They include, among other things, telephone numbers, postal addresses and email addresses, as well as means of communication such as social media handles and instant messaging identifiers.
- Performance and behavior data: Performance and behavioral data refers to information related to how people perform tasks or behave in a particular context, such as an educational, work, or social environment. This data may include metrics such as productivity, efficiency, quality of work, attendance, and compliance with policies or procedures. Behavioral data could include interactions with colleagues, communication styles, decision-making processes and reactions to different situations. These types of data are often used for performance evaluations, training and development, and decision-making within organizations.
- Meta, communication and procedural data: Meta, communication and procedural data are categories that contain information about the way data is processed, transmitted and managed. Metadata, also known as data about data, includes information that describes the context, provenance, and structure of other data. They can include information about file size, creation date, author of a document and change histories. Communication data records the exchange of information between users across various channels, such as email traffic, call logs, social network messages and chat histories, including the people involved, timestamps and transmission routes. Procedural data describes the processes and operations within systems or organizations, including workflow documentation, logs of transactions and activities, and audit logs used to track and review operations.
- Usage data: Usage data refers to information that captures how users interact with digital products, services or platforms. This data includes a wide range of information that shows how users use applications, which features they prefer, how long they spend on certain pages, and the paths they use to navigate through an application. Usage data may also include frequency of use, timestamps of activities, IP addresses, device information and location data. They are particularly valuable for analyzing user behavior, optimizing user experiences, personalizing content, and improving products or services. In addition, usage data plays a crucial role in identifying trends, preferences and potential problem areas within digital offerings
- Personal data: “Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); A natural person is considered to be identifiable if he or she can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more special characteristics that express the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.
- Profiles with user-related information: The processing of “profiles with user-related information”, or “profiles” for short, includes any type of automated processing of personal data, which consists in using these personal data to analyze, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include different information regarding demographics, behavior and interests, such as interaction with websites and their content, etc.) (e.g. interests in certain content or products, the clicking behavior on a website or the location). Cookies and web beacons are often used for profiling purposes.
- Log data: Log data is information about events or activities logged on a system or network. This data typically includes information such as timestamps, IP addresses, user actions, error messages and other details about the use or operation of a system. Log data is often used to analyze system problems, monitor security, or create performance reports.
- Range measurement: Reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offering and can determine the behavior or interests of visitors in certain information, such as: B. content of websites. With the help of reach analysis, operators of online offers can e.g. B. recognize at what time users visit your websites and what content they are interested in. This allows you, for example, B. adapt the content of the websites better to the needs of your visitors. For the purposes of reach analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more precise analyzes of the use of an online offering.
- Tracking: “Tracking” is when the behavior of users can be tracked across multiple online offerings. As a rule, behavioral and interest information is stored in cookies or on the servers of the tracking technology providers with regard to the online offers used (so-called profiling). This information can then be used e.g. B. can be used to show users advertisements that are likely to match their interests.
- Responsible person: The “controller” is the natural or legal person, public authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data.
- Processing: “Processing” means any operation or series of operations carried out on personal data, whether or not by automated means. The term is wide-ranging and includes practically every handling of data, be it collecting, evaluating, storing, transmitting or deleting.
- Contract data: Contract data is specific information related to the formalization of an agreement between two or more parties. They document the conditions under which services or products are provided, exchanged or sold. This category of data is essential for the management and fulfillment of contractual obligations and includes both the identification of the contracting parties and the specific terms and conditions of the agreement. Contract data may include start and end dates of the contract, the type of services or products agreed, price agreements, payment terms, termination rights, extension options and special conditions or clauses. They serve as the legal basis for the relationship between the parties and are crucial for clarifying rights and obligations, enforcing claims and resolving disputes.
- Payment details: Payment data includes all information needed to process payment transactions between buyers and sellers. This data is crucial for electronic commerce, online banking and any other form of financial transaction. They include details such as credit card numbers, bank details, payment amounts, transaction details, verification numbers and billing information. Payment data may also include information about payment status, chargebacks, authorizations and fees.
- Target group formation: Target group formation (English “Custom Audiences”) is when target groups are used for advertising purposes, e.g. B. Display of advertisements can be determined. So can e.g. For example, based on a user’s interest in certain products or topics on the Internet, it can be concluded that this user is interested in advertisements for similar products or the online shop in which he viewed the products. “Lookalike audiences” (or similar target groups) are when the content deemed suitable is displayed to users whose profiles or interests presumably correspond to the users for whom the profiles were created. Cookies and web beacons are usually used for the purpose of forming custom audiences and lookalike audiences.